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S08E05: Week 5 - Keep FitLord Sugar turns the candidates' attentions towards the highly profitable keep fit industry. The teams have two days to devise and brand a new fitness class that reflects recent popular trends like Zumba or Body Pump, which attract gym members to classes in big numbers. They must then pitch their routines to leading health and fitness chains, who will pay for the rights to run them if they like what they see.
Genres:
Air Date:
Apr 18, 2012
Runtime:
60 minutes
Production:
Casts:
Lord Alan Sugar, Mark Halliley, Karren Brady, Tim Campbell
